Microprogram launches E-Bike data service solution
▲Taiwan IoT bicycle leader Microprogram launches its latest "Bikonnect E-Bike Data Service Solution"
Taiwan IoT bicycle leader Microprogram launches its latest "Bikonnect E-Bike Data Service Solution", provide E-Bike Computer, Mobile Phone App, Smart Lock, Store Management System, and Cycling Data Platform. Microprogram’s solutions provide bicycle manufacturers with complete virtual and integrated data services, demonstrating the capabilities of Taiwan’s bicycle industry and bringing a new perspective to the global bicycle market.
Endless possibilities of Bikonnect
Microprogram General Manager Tony Wu pointed out the company recognizes the strong demand for bicycle IoT upgrades from years of cooperating with bicycle companies. The company has actively embraced the big data trend and positioned itself as the "Cycling Data Service Provider." After diving deep into the European market and conducting user research for six months, Microprogram finally launched the "Bikonnect" brand in June of this year, combining “Bike” and “connect” for “an infinite amount of bicycle connection possibilities.” With the "Connect Your Bike, Ride the Future" brand slogan, Bikonnect provides one-stop technology digitalization services such as the E-Bike Computer, E-Bike App, Store Management System, and Cycling Data Platform to achieve a win-win situation between cyclists, brands, component manufacturers and stores.
A one-stop data service platform
The Bikonnect e-bike service solution includes five key services:
1. E-Bike App:
Microprogram's E-Bike App is linked with the E-Bike computer and offers advanced functions including my bike management, cycling data record, E-Bike system diagnosis, and update device firmware with Bluetooth. This app can be used to prearrange bicycle maintenance times, query a bicycle's service history, and its intelligent functions include route navigation, estimation of remaining battery mileage, and social media sharing. The app is able to fully satisfy cyclists' need for cycling information before, during, and after a ride.
2. Store Management System:
Provides thoughtful services including online reservation of maintenance time, digital maintenance history, while enabling dealers to maintain long-term relationships with cyclists, enhancing dealers' after-sales service quality and customer satisfaction.
3. Cycling Data Platform:
Provides bicycle brand sellers and dealers with simple, easy-to-use member cycling data analysis, and relies on the digital services to link cyclists, shops and brand vendors. This platform can help bicycle-related businesses to track cyclists' riding trends in real time, use data to track after-sales service results and provide big data as a reference for innovative R&D and design. This ensures that data-driven business decisions yield even greater value, and facilitates monitoring of the industry's development trends.
4. Smart Lock :
This smart E-Lock is an RFID smart electronic lock designed for bicycles and E-Bike, which is developed by the collaboration of Microprogram and a domestic professional locking manufacturer (Yuan Wen Shing Industries Corp.) This lock is easy to use and secure through the CANbus communication interface to lock & unlock more elegantly and conveniently by the integration into the E-Bike system or RFID Tag. The unique latch design also locks your bike on to the railings with an additional chain to enhance anti-theft, which is suitable for bikes or E-Bike the best safety protection.
5. E-Bike Computer:
The E-Bike Computer can display cycling data including current time, current speed, battery status, ODO and assist mode; cycling data from the computer can also be transmitted instantly to a cloud platform via an app.
Big data determines the direction of business decisions, and enhances industrial competitiveness
Microprogram E-Bike Department Manager Alan Hsiao stated that they went to“The Cycle Show” in September 2019 to actively interact with local brands and distributors. Microprogram has provided its Cycling Data Platform to help brands analyze users’ riding preferences, routes, time and other behaviors. Microprogram has also provided big data as references when deciding on product development and marketing promotion directions. The company provides precise services that correspond to customer needs and improve service satisfaction and customer demands, converting large amounts of information into valuable business decision statistics to predict the industry’s overall trends.
As bicycle exports decline annually, the E-Bike trend has been growing and is viewed as the next blue ocean market. The European Union’s “double-anti” tariffs on Chinese exported E-Bikes (anti-dumping and anti-subsidy) have actually led to the continued growth of Taiwanese E-Bikes. Microprogram has used successful experiences from YouBike to invest in software/hardware design & development, and a forward-looking business plan along with the technical energy of User Centered Design and Big Data to offer smart services such as an E-Bike computer, app, cycling data platform, Smart E-Lock, speed and cadence sensor, power meter, and an E-Bike maintenance and inspection system. These services mean that Microprogram is ready to establish its presence in the blue ocean market of E-Bikes.